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Sean did cartwheels across the office after meeting Luke who was looking for professional help with creating a brand design for his new business. Working with a blank canvas is a refreshing and exhilarating experience for a creative design agency, as there is often more freedom to let our creative juices flow.
The new company was to be called Bennetts and provide quality gas and heating services including appliance servicing, breakdowns and installations; gas safety checks and landlord certificates; central heating repairs and general plumbing.
Luke wanted the design to be very different from typical logos used in the gas and heating sector. He wanted the design to appear like a ‘badge’ and have a retro look and feel. This gave us a great starting point.
After some initial research, Sean went to town creating initial design concepts from which the client selected elements that they liked from each design. The next iteration developed the preferred concepts further until a final design was approved.
Sean said: “When creating a new brand design it’s easy to get carried away in the creative side, but it’s just as important to ensure that the graphics, colours and font used will translate on different platforms online and offline.”
The final design incorporates a tap and flame within a visual with the company name across the centre. The design utilises dark blue colours and a rustic fun font to portray a retro design style. Retro refers to something new which displays characteristics of the past, and this vintage design for Bennetts aims to furnish customers with feelings of reassurance and trust.
Daredevil created a range of marketing collateral including business cards which were printed on a unique shape, again to stand out from the crowd and be memorable for Bennetts’ customers; a letterhead; a header graphic for the company Facebook page plus striking vehicle graphics produced by HNS signs.
P.S. Share on our social media accounts if you spot the Bennetts van out and about!
If you'd like to chat websites, then take a look at our website design services.
When creating a new brand design it’s easy to get carried away in the creative side, but it’s just as important to ensure that the graphics, colours and font used will translate on different platforms online and offline.